Chairman Johnson: Numbers and Facts Are Better Than a Christmas Wish
If we all had one Christmas wish, I think some would say it would be to go back to the way it was in 2004, before citrus greening was discovered,
Presented by By Alex Armentano, Edible, Inc.
The Misinformation Era has introduced new complexity into how we communicate with consumers. These new dynamics have significant implications for all industries and how the Florida Department of Citrus communicates within the food and beverage sector. This session explores what has changed, what hasn’t and what we as an industry can do about it. We also give a behind the scenes look at how sharing science-based communication with consumers can lead to better outcomes.
This webinar features remarks from: