Chairman Johnson: The Four Rs of Florida Citrus Right Now
What we (Florida citrus growers) are working towards and how the FDOC is on the cutting edge of our marketing, research, and Florida Orange Juice sales. Reset. Replant. Renew. Renaissance.
FDOC Live Webinar: Impacts of ‘Florida’ on Consumer's Willingness to Pay for Orange Juice Please join us for a live webinar where Dr. Lisa House, Professor and Department Chair of […]
Dr. Lisa House provides an overview of the impacts of marketing ‘Florida’ as an attribute on consumers’ willingness to pay for orange juice. Webinar Video Presentation Materials Webinar Audio