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FDOC Domestic OJ Marketing Program Overview – Driving OJ Sales through eCommerce

Presented by Jackie Hopkins, General Manager, Edelman, Inc – Atlanta Jackie Hopkins with FDOC’s marketing agency partner Edelman/Edible provides a presentation of FDOC’s new marketing campaign using e-commerce as a way to drive OJ sales. This webinar includes a demonstration on how e-commerce channels are used to engage with consumers.  Presentation Materials Webinar Video

FDOC Live Webinar

FDOC Live Webinar: FDOC Domestic OJ Marketing Program Overview – Driving OJ Sales through eCommerce by Jackie Hopkins, General Manager, Edelman, Inc – Atlanta Jackie Hopkins with FDOC’s marketing agency partner Edelman/Edible will provide a live presentation on FDOC’s new marketing campaign using e-commerce as a way to drive OJ sales. The webinar will also […]

Overview of Nielsen OJ Retail Sales (4-week Period Ending April 11)

Presented by Dr. Marisa Zansler, FDOC Director of Economic and Market Research and Chief Economist for the Florida Citrus Commission Dr. Marisa Zansler provided an overview of the Nielsen OJ Retail Sales Report for the four-week period ending April 11, 2020. Presentation Materials Webinar Video

FDOC Live Webinar

FDOC Live Webinar: Overview of Nielsen OJ Retail Sales (4-week Period Ending April 11) by Marisa Zansler, Director of Economic and Market Research, FDOC Webinar Materials

OJ Research and Messaging: Focus on Immunity

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC Dr. Rosa Walsh provided a brief overview of Scientific Research in today’s world and an in-depth look at the research and messaging around 100% orange juice and vitamin C and their role in immune system support.  Presentation Materials Webinar Video

FDOC Live Webinar

FDOC Live Webinar: OJ Research and Messaging: Focus on Immunity by Dr. Rosa Walsh, Scientific Research Director, FDOC Dr. Rosa Walsh, FDOC’s Director of Scientific Research, will provide a brief overview of Scientific Research in today’s world and an in-depth look at the research and messaging around 100% orange juice and vitamin C and their […]

Florida Citrus Commission Meeting

Florida Citrus Commission Meeting Zoom Instructions: Click the Zoom meeting link to join the webinar at the designated date and time: https://djeholdings.zoom.us/j/91846477292?pwd=V3NNWHdabkhkUEEvVC8xeitVeTVHZz09 Click the “Open Zoom Meeting” button in the pop-up window. Click the “Join with Computer Audio” button in the pop-up window. You will then be placed into the live video presentation.     […]

COVID-19 Insights in Consumer Behaviors and Impact on 100% Orange Juice

Presented by Bennett Travers, Senior Communications Planner, Edelman How does social isolation change consumer behaviors, culture and food preferences? How are consumers today engaging with each other and brands? Which of these changes will be persistent and permanent? Join Bennett Travers, Senior Communications Planner at Edelman, for this webinar where she will speak on these […]

FDOC Live Webinar

FDOC Live Webinar: COVID-19 Insights on Consumer Behavior and Impact on 100% Orange Juice by Bennett Travers, Senior Communications Planner, Edelman How does social isolation change consumer behaviors, culture and food preferences? How are consumers today engaging with each other and brands? Which of these changes will be persistent and permanent? Please join Bennett Travers, Senior […]

Florida Citrus Commission Meeting

Zoom Instructions: Click the Zoom meeting link to join the webinar at the designated date and time: https://djeholdings.zoom.us/j/96146292104?pwd=T1EzWXNOQWxMc0ZqSEpVR0tjWUx2QT09 Click the “Open Zoom Meeting” button in the pop-up window. Click the “Join with Computer Audio” button in the pop-up window. You will then be placed into the live video presentation.   Dial-In By Phone (only) Instructions: […]

FDOC Year In Review

Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC and Samantha Lane, Global Marketing Director, FDOC FDOC leadership provided highlights from the 2019-20 year in all areas including budgets, scientific research, marketing and economic market research. Additionally, Dr. Marisa Zansler provided a deep dive to share insights and analysis of the latest Nielsen OJ Retail […]