Chairman Johnson: Numbers and Facts Are Better Than a Christmas Wish
If we all had one Christmas wish, I think some would say it would be to go back to the way it was in 2004, before citrus greening was discovered,
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Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.
As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice.
As we celebrate the two-year anniversary of this program, we take a behind-the-scenes look at how and why these technology-driven tactics work.
P.O. Box 9010
Bartow, FL 33831-9010 US
Phone: 863-537-3999
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