Chairman Johnson: The Latest Science Fueling Our Discipline
I’m not a scientist, and I can’t pretend I’ll ever be even close to one. However, I think a case can be made that scientists and citrus growers have something
Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.
As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice.
As we celebrate the two-year anniversary of this program, we take a behind-the-scenes look at how and why these technology-driven tactics work.