Chairman Johnson: To Everything There is a Season
As we kick off a New Year that is of note for our industry, I’m reminded of the lyrics from the classic song by The Byrds (which also happens to
Presented by Meredith Nelsen, Senior VP of Performance Intelligence-DXI at Edelman, Inc.
As online grocery shopping and delivery services surged in popularity over the last several years, the Florida Department of Citrus activated a variety of eCommerce tactics to drive sales of Florida Orange Juice.
As we celebrate the two-year anniversary of this program, we take a behind-the-scenes look at how and why these technology-driven tactics work.