Chairman Johnson: The Four Rs of Florida Citrus Right Now
What we (Florida citrus growers) are working towards and how the FDOC is on the cutting edge of our marketing, research, and Florida Orange Juice sales. Reset. Replant. Renew. Renaissance.
Please join us for a live webinar where Dr. Lisa House, Professor and Department Chair of Food and Resource Economics at the University of Florida, will provide an overview of the impacts of marketing ‘Florida’ as an attribute on consumer’s willingness to pay for orange juice.