Chairman Johnson: The Four Rs of Florida Citrus Right Now
What we (Florida citrus growers) are working towards and how the FDOC is on the cutting edge of our marketing, research, and Florida Orange Juice sales. Reset. Replant. Renew. Renaissance.
Presented by Dr. Rosa Walsh, Scientific Research Director, FDOC and Samantha Lane, Global Marketing Director, FDOC
FDOC leadership provided highlights from the 2019-20 year in all areas including budgets, scientific research, marketing and economic market research. Additionally, Dr. Marisa Zansler provided a deep dive to share insights and analysis of the latest Nielsen OJ Retail Sales report from the four-week period ending June 6, 2020.